The Story Behind The Yearbook (formally 'The Family Yearbook')

When DOSSI launched in 2020, we were a baby brand. Proudly, intentionally so. Our first product was The Baby Album, and not long after came The Family Yearbook — a place to collect an entire year of photos into one beautiful, growing collection. It became a bestseller almost immediately.

Then the messages started arriving.

Can you remove the word Family from the cover? Can you change the title? They came in quietly at first, then consistently. And they made sense. The word "family" — as warm as it's meant to be — is polarising. Limiting. Not everyone is building a family in the traditional sense, and not everyone was documenting 'family'. It could be travel, a renovation, just your year.

We listened.

The Yearbook has been reimagined from the ground up. Gone is the baby-brand palette. In its place: black linen, considered and timeless, with a clean date stamp on the front cover. No labels. No assumptions. Just a year, and everything worth remembering from it.

Because that's what The Yearbook has always been about, what your year held. A relationship. A move. A creative project. A season of life you don't want to forget. One album, one year, on a shelf that grows more beautiful with every volume added.

This is the version we always wanted to make. We think you'll feel that.

The Yearbook. Black linen hardcover, foil-stamped year. Designed and proudly made in Melbourne. 

Hope you love it.

Ash x DOSSI